-"In
an effort to manage advertising dollars, many businesses
are using e-mail marketing campaigns instead of
traditional direct mailings, according to GartnerG2, a
research service from Gartner, Inc. GartnerG2 analysts
said e-mail marketing has become a more cost-effective
way to acquire and retain customers."
-"GartnerG2 research shows
e-mail advertising revenue is projected to reach $1.26
billion in 2002, up from $948 million in 2001. By 2005,
e-mail advertising revenue is forecast to total $1.5
billion."
-Source: "Gartner G2 Says
E-Mail Marketing Campaigns Threaten Traditional Direct
Mail Promotions, " March 19, 2002
